No matter if it’s design, art or photography – these are all just mediums for me. I like to create and bring to life projects & products that are thoughtful.

Whether it’s design, art or photography

I see them part of my larger creative toolkit. My passion lies in creating thoughtful projects and products that come to life.

No matter if it’s design, art or photography – these are all just mediums for me

I like to create and bring to life projects & products that are thoughtful

I am always open to learning about new opportunities and new people.

My DM’s on Twitter are open, connect me @Linkedin.
Let’s have a talk !
bai@paiyuhsuan.com

I am always open to learning about new opportunities and new people.
My DM’s on Twitter are open, connect me @Linkedin.
Let’s have a talk !
bai@paiyuhsuan.com

My name is Pai Yu Hsuan, known as Bai Pai.
People call me Bai, it means white color in english. I am from Taiwan, I have been resident in New York and London.

I have been practicing design thinking since 2008 and even early, I just don’t know about it. In the following year, I launched an airbnb-style guesthouse and summer child program based on the design thinking framework. I haven’t started considering myself as a designer until 2014. 

Early in my life and career, I’ve always believed there are things in common across disciplines and this motivated me to make decisions that can help me validate my hypothesis outside my comfort zone and leads me to experience different industries and businesses from small to medium-sized businesses, start-up, e-commerce, marketplace, B2C, C2C and non-profit. The journey never stops.

Art and photography used to be a big part of my life, but have lately taken a back seat. My artwork and workshop have been exhibited at Brooklyn Museum, Queens Museum, Dumbo Arts Festival, Taipei Economic and Cultural Office, Kaohsiung Museum of Fine Arts and more.


☟it’s a journey☟


When I look back, my personal and professional life are somehow intertwined within design thinking. There is no failing, just always iterating for something.

here is more..

The surfaces of daily life give me the business and product sense.

Meet with business: the surfaces of daily life give me the business and product sense

During my childhood, my dad was running a small plastic fabrication company. I always followed him around to witness the manufacturing operation process. Sometimes, he would build different physical tools to speed up the workflow and to improve the working environment, in the vocabulary today, he was making the physical internal product. The processes of looking, emptying and filling run throughout my life and career, where I found out I got easily drawn into the relative theme. My dad closed the company during the biggest shift and it stirred my curiosity to start looking for the business pattern.

Meet MIT media lab

My grandpa brought me to buy books, I happened to pick one book about the new media life at MIT. This is my starting point to learn about MIT and new media. Opening up my imagination about everything in creativity and technique and leading me to my Master. The book called, e貓掉進未來湯 (2001, 07).

And much later, I learned the method I was using is called conversations-prototype from Designing your life.

Conversations prototype

I wasn’t sure what I would like to do for my profession, I know it is something relative to creativity. Later on, I decided to try things out to get a sense of everything. 

2003 Architect summer camp at National Cheng Kung University -> 2005 Industry design workshop at Shih Chien University -> 2006 Timesawards Advertising workshop at BBDO, volunteer at Taiwan Design Expo Festival -> 2007 Teach child drawing class, architecture workshop at Shih Chien University, volunteer at Women Make Waves Film Festival -> 2008 Theater story with Pamela Howard, industry design classes at National Cheng Kung University, theater workshop at International Organization of Scenographers, Theatre Architects and Technicians

At some point, I noticed I am interested in the creative ways of thinking across different fields, later on I learned it is called design thinking.

Things weren’t always that clear.

I learned about Airbnb around 2011.

Service/user experience design Initial, tell a story

I love daydreaming. I fell in love with drawing at 5, mostly drawing nonsense  and won many prizes since then, later on I studied fine art from high school. In the 2003 summer, I took a conceptual photography workshop where I learned the ways to tell stories. The same year, I won my first photo prize by illustrating three pictures. During my time at the National University of Tainan, I explored visual theory and concept development from my BFA in fine arts (renamed to visual arts and design in 2014).

There was a brief time I taught child drawing but didn’t feel right with the system. After that, I designed a 7 days child experience workshop/program where I combined education and local environment in 2008, specifically designed for children to understand themself and the local area through drawing and play. The following year, 2009, I launched an Airbnb style guesthouse, Jump%In-between, to let people short-term lodging in my home to experience escape in life.

I attended my MFA in digital arts/media at Pratt Institute, where I gained the strong tech foundation, interactive knowledge and ways of research in the digital world. In 2012, I created My Little Space, to invest in people about their private/home space in order to demonstrate New York.

Not into the linear

Why UX

In early 2014, my friend told me a UX design lecture from Spotify’s head of design in the General Assembly. After the talk, I know this is something I’ve always wanted to do and feel amazing about a career like this: a combination of design/creative and business. I have a creative background and am always looking for business patterns. UX design is also using design thinking to solve the problems for the users, and I just released that I’ve been practicing design thinking since 2008 and even early, I just don’t know about it.

Swim in breadth and chaos with unknown, stay uncomfortable.


☟to be continued☟